Start with a real, accessible job page
Each open role should have a dedicated, crawlable URL with visible job information. Avoid requiring login, hiding the description in scripts that search engines cannot access, or sending candidates through unnecessary redirects.
Use accurate JobPosting structured data
Structured data should match the visible page. Include the title, description, hiring organization, date posted, valid-through date when used, employment type, location or remote details, compensation when available, and the real application URL.
Improve page quality
Use a unique title tag, descriptive heading, readable job copy, clear compensation, location details, employer information, mobile usability, internal links, and a concise application process.
Maintain open and closed jobs correctly
Remove or update structured data when a job closes. Use valid-through dates carefully, keep the page status accurate, and avoid leaving expired openings indexed as active jobs.
Measure more than impressions
Track search impressions, clicks, landing-page engagement, application starts, completions, source, cost, qualification rate, and employer disposition. Visibility without completed applications is not enough.